Press releases
FusionOne Appoints Bob Borchers as Vice President of Marketing
Former Nokia Exec Will Drive Company's Corporate and Product Marketing Efforts
San Jose, CA - May 28th, 2003
FusionOne, a provider of end-to-end mobile services, today announced the appointment of Bob Borchers to Vice President of Marketing. A mobile and consumer marketing veteran with more than 10 years experience, Borchers will spearhead the company's marketing initiatives to carriers, handset manufacturers and mobile users worldwide. Reporting directly to CEO Rick Onyon, Borchers will oversee product and corporate marketing, as well as all communications programs.
Borchers comes to FusionOne from Vertu, Inc., a subsidiary of Nokia Mobile Phones, where he served as Vice President of Sales and Marketing responsible for the Americas. In this role, Borchers successfully defined and developed the market for luxury ($5,000+) communications instruments. Prior to his tenure at Vertu, Borchers held several senior-level marketing positions at Nokia Mobile Phones in Dallas, Texas, where he was instrumental in positioning the mobile phone as both a technology and lifestyle product.
"Bob brings an exceptional combination of mobile industry knowledge, brand development and product marketing skills that will be a great asset to FusionOne as we continue our astounding growth in the mobile services market," said Rick Onyon, president and CEO of FusionOne. "Bob's appointment bolsters our already strong executive team, and we are extremely pleased to have someone of his caliber on board."
Prior to his career in the mobile industry, Borchers worked for Nike in Beaverton, Oregon, where he led efforts in product and service personalization. His work resulted in the development of a number of innovative product and retail concepts, and was awarded an IDSA (Industrial Design Association) Design Distinction award in 1997.
Borchers holds a Bachelors Degree from Stanford University and a Masters Degree from the Massachusetts Institute of Technology. He has four patents, 19 peer reviewed publications, and has been a guest lecturer at the Wharton School of Business.
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About FusionOne, Inc.
FusionOne is the established leader in mobile content portability, helping mobile subscribers transfer their content between mobile devices and sharing their content with popular internet applications-anytime, anywhere. FusionOne pioneered mobile phone content transfer and its products, including Handset Transfer Solution and Network Address Book, currently support millions of subscribers on many major carriers worldwide. Founded in 1998, FusionOne is headquartered in San Jose, California with additional offices in Tallinn, Estonia. For more information, visit www.FusionOne.com.
FusionOne, MightyBackup and MightyPhone are trademarks of FusionOne, Inc. All other product, service and company names are trademarks, registered trademarks or service marks of their respective owners.
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