Specs for Opt-In Marketing: Our Opt-In Mail implementation process consists of: List hygiene and quality control Test campaign set-up Final Modification and Approval Delivery of FInal Campaign

Item	Description	Note
Text-only Copy	Final Proofed Format of Copy. This will be received by email users who can only read plain-text messages	Total size should be around 30-60 lines of 70 characters each line.
HTML-copy	Final, Proofed format of HTML copy. This will be received by email users who use HTML-compatible email readers.	Maximum file size should be less than 15K. Please do not use MS Word to create HTML file. Use HTML editors.
Subject Line	Indicate a relevant, catchy subject.	Subject line should be 70 characters or less. Most email readers will only preview the first 30 characters or less.
Test List	Email addresses of those who will receive test messages and provide approval
Launch Date		Campaign Team requires 4 working days from the time the entire email campaign package has been received.
Graphics		GIF or JPEG graphic format required. Total size of all included graphics should be 40K or less. All graphics must be hosted on the advertiser's servers.
URL's	Functional URL's that will direct users to your site	The campaign team will need to test copy, so please make sure URL is functional before submission. All non-redirected URL's must be 70 characters or less.
Redirects/Click Tracking	If you need to track clicks, please specify which URL's you would like us to track.
Header & Footer		fusionOne reserves the right to include a header and footer.

Submission Instructions: Please allow 4 working days from the time that the entire email package has been received. Please be available to receive test emails, modify and approve the final version of the copy.
Please note: Delays in providing the above information and in providing approval during the test stage will delay the campaign launch.

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Please submit creative to Amy Doyle at: adoyle@fusionone.com